Case Study: IBM boosts brand awareness and lead progression with The Frameworks

IBM generates $62 million in lead progression with The Frameworks

IBM approached the creative agency The Frameworks with a brand awareness challenge. While globally recognized, few people understood IBM's real-world impact. The vendor was tasked with shifting perceptions by equipping IBM employees (IBMers) with engaging tools to tell the company's story.

The Frameworks developed a campaign centered on visually arresting, easy-to-share stories about IBM's innovations, packaged across a website, social media, and physical materials. In a separate project for the IBM Garage, the agency created an account-based marketing campaign featuring interactive and VR experiences. This solution drove significant engagement, with the Garage initiative alone contributing to $62 million in lead progression within five months and winning multiple industry awards for The Frameworks.

IBM