Case Study: IBM achieves clearer AI governance with AKQA

IBM boosts AI model clarity with AKQA, holding visitors 6+ minutes per use case

The customer IBM faced the challenge of demonstrating the value of its AI governance platform, watsonx.governance, to potential clients. Despite creating a comprehensive solution to make AI models more transparent, there was ambiguity in the market around how AI outputs are generated, which posed a reputational risk for companies. Vendor AKQA was tasked with creating an effective way to showcase the platform's benefits.

AKQA created an interactive activation for IBM's Think event that used cymatics, the visualization of sound through vibrating salt, to represent AI modeling. The physical installation showed organized patterns turning to chaos due to governance issues, which were then restored by implementing watsonx.governance. This solution led to highly engaging conversations with prospects, with visitors spending an average of over six minutes per use case, exceeding goals threefold. AKQA also developed a digital version of the experience for global use.

IBM