Adobe Target B2B Case Studies & Customer Successes

Adobe Target logo

Adobe Target is a complete optimization solution that allows data-driven marketers to rapidly experiment and create high-converting personalized experiences. The Adobe Target team shares training material, quick tips, tutorials and more. Get hands-on guidance for the very latest features and tools in Adobe Target!

Case Studies

Showing 151 Adobe Target Customer Success Stories

search button

AAA Northeast achieves 11x ROI and 25% revenue growth with Adobe Target

AAA Northeast logo

Academy of Art University prepares students for successful careers in art and design with Adobe Creative Cloud

Academy of Art University logo

Accent Group adopts global reference architecture for easier implementation of Adobe Commerce headless PWA websites

Accent Group logo

AIDA - Customer Case Study

AIDA logo

Allianz Australia achieves 30% lower cost per acquisition and improved cross‑platform ad performance with Adobe Target

Allianz Australia logo

Altisource achieves 6x faster campaign creation and 36x more monthly campaigns with Adobe Target

Altisource logo

Amplifon achieves 30% higher customer acquisition and faster campaign delivery with Adobe Target

Amplifon logo

Avantor brings personalization to its martech operations and sees revenue and customer loyalty soar

Avantor logo

BBVA becomes a digital experience leader in just five years, beating its own growth expectations using Adobe Experience Cloud

BBVA logo

Ben & Jerry’s achieves scalable, low-cost virtual photography and infinite product variants with Adobe Target

Ben & Jerry’s logo

BMW Group boosts online lead generation and delivers personalized digital experiences with Adobe Target

BMW logo

Boots aims to personalize experiences for 50 million customers with Adobe Experience Cloud

Boots logo

How Bridgestone made the digital trek

BridgeStone logo

BT achieves personalized, targeted cross-channel campaigns with Adobe Target (17% higher open rates; 50% fewer call‑center requests)

BT logo

BT achieves 99% faster contract turnaround and £630K annual savings with Adobe Target

BT logo

BT Sport achieves 39% more visits and 35% faster page loads with Adobe Target

BT Sport logo

Bupa achieves 2x response rates and data-driven personalization with Adobe Target

Bupa logo

C3 Creative Code and Content achieves personalized marketing at scale with Adobe Target

C3 Creative Code and Content logo

Casio redesigns its global websites with Adobe apps to put the user first

CASIO logo

Center Parcs achieves rapid COVID-19 communications and personalised booking confidence with Adobe Target

Center Parcs logo

Charles Sturt University achieves 346% increase in conversions with Adobe Target

Charles Sturt University logo

CIBC bank achieves doubled conversions and 20–65% lower CPA with Adobe Target

CIBC logo

Cisco reimagines the center of its omnichannel solar system

Cisco logo

Coca Cola - Customer Case Study

Coca Cola logo

Commvault achieves 78% faster campaign builds and scales to 1,800+ annual campaigns with Adobe Target

Commvault logo

Constellation boosts enrollments and personalizes customer journeys with Adobe Target

Constellation logo

CORT achieves 95% Spotify reach and 18% increase in student leases with Adobe Target

Cort logo

Costa Crociere achieves 10% more cruise bookings and personalized web experiences with Adobe Target

Costa Crociere logo

Cox Communications sees big gains in digital channel sales with more tailored experiences

Cox Communications logo

Computer Sciences Corporation (CSC) doubles monthly marketing leads and personalizes digital experiences with Adobe Target (Adobe Marketing Cloud)

CSC logo

Cupid Media achieves 12% lower cost per new member and 17% membership growth with Adobe Target

Cupid Media logo

Cylance achieves 22% more time on site and faster deployments with Adobe Target

Cylance logo

Deakin University achieves personalized student journeys and nearly $1M in extra revenue with Adobe Target

Deakin University logo

Dell achieves 10x analytics adoption and higher conversions with Adobe Target

Dell logo

Deloitte achieves 2x faster, globally consistent, mobile-optimized online experiences with Adobe Target

Deloitte logo

Deloitte’s content supply chain delivers scalable experiences to engage its diverse audiences

Deloitte logo

Delta Airlines - Customer Case Study

Delta Airlines logo

DER Touristik achieves 270% higher conversions and 20% longer site engagement with Adobe Target

DER Touristik logo

Helping athletes achieve their dreams

Dick’s Sporting Goods logo

Dixons Carphone achieves 17% conversion uplift and 500% faster time-to-market with Adobe Target

Dixons Carphone logo

Dun & Bradstreet doubles sales-qualified leads in one year with Adobe Target

Dun & Bradstreet logo

East Tennessee State University achieves increased student engagement and real-world digital marketing experience with Adobe Target

East Tennessee State University logo

East Tennessee State University achieves job-ready digital marketers and increased recruitment with Adobe Target

East Tennessee State University logo

Epson America achieves faster anomaly detection and higher conversions with Adobe Target

Epson logo

Esri achieves 25% conversion lift and 60% increase in unique visitors with Adobe Target

Esri logo

Eurobet increases revenue and campaign conversions by 20% with Adobe Target

Eurobet logo

The EY organization (EY) supports growth with a connected 360-degree view of audience interactions

EY logo

F5 uses Adobe Marketo Engage and Adobe Marketo Measure to accelerate leads to revenue

F5 logo

Ferguson achieves $6.6M annual incremental revenue and 381% revenue-per-visitor lift with Adobe Target

Ferguson logo

FTD improves customer journey with insights and informed decisions using Adobe Experience Cloud

FTD LLC logo

General Motors pioneers new ways to fuel zero-friction experiences

General Motors logo

Grundfos delivers customer-centric experiences throughout the sales funnel with Adobe

Grundfos logo

Fashioning personalized experiences for the future of retail

HanesBrands logo

Harvard Business Review achieves higher circulation and optimized digital engagement with Adobe Target

Harvard Business Review logo

Heathrow Airport achieves personalized, seamless passenger journeys with Adobe Target

Heathrow Airport logo

Heathrow Airport achieves 60% higher average spend and personalized experiences for 78 million travelers with Adobe Target

Heathrow Airport logo

Heifer International achieves rapid social response, higher engagement, and increased giving with Adobe Target

Heifer International logo

HESTA achieves 40% increase in new-member retention with Adobe Target

Hesta logo

Hostelworld achieves 20% lower cost per booking and 500% higher engagement with Adobe Target

Hostelworld logo

Hewlett Packard Enterprise (HPE) achieves global personalization and 99.99% uptime with Adobe Target

HPE logo

Hyatt achieves centralized asset management and faster content publishing with Adobe Target

Hyatt logo

Hyundai MNSOFT achieves real-time design updates and streamlined asset management with Adobe Target

Hyundai Mnsoft logo

IBM achieves 45-minute page builds and 72% globalization cost savings with Adobe Target

IBM logo

Informatica achieves 61% growth in global web visits and 3x event response rates with Adobe Target

Informatica logo

Informatica achieves dynamic, personalized web experiences and major engagement gains with Adobe Target

Informatica logo

James Villa Holidays achieves smarter ad spend and increased bookings with Adobe Target

James Villa Holidays logo

Juniper Networks turns its website into a global differentiator

Juniper Networks logo

KeyBank cuts media costs 50% and doubles time on site with Adobe Target

KeyBank logo

Kyndryl deploys a new martech stack from the ground up with Adobe Experience Cloud

Kyndryl logo

Lenovo achieves e-commerce transformation and revenue growth with Adobe Target

Lenovo logo

Manipal Global Education achieves 40% increase in online applications with Adobe Target

Manipal Global Education logo

Marriott International boosts testing 2.5x and unlocks $1B in incremental revenue and loss prevention with Adobe Target

Marriott International logo

Maxim Integrated achieves 300% e-commerce revenue growth with Adobe Target personalization

Maxim Integrated logo

Mercy Health achieves rapid COVID-19 response and personalized patient experiences with Adobe Target

Mercy Health logo

Morningstar achieves marketing intelligence, agility and lower customer acquisition costs with Adobe Target

Morningstar logo

National Australia Bank achieves a 45% conversion lift and 400% more content changes with Adobe Target

National Australia Bank logo

National Bank of Abu Dhabi achieves personalized, mobile-first digital experiences with Adobe Target

National Bank of Abu Dhabi logo

National Bank of Canada achieves 30% decrease in cost per action with Adobe Target

National Bank of Canada logo

Nedbank achieves 142% higher form completion with Adobe Target

Nedbank logo

NetApp achieves a 13% engagement lift and 170% increase in click-throughs with Adobe Target

NetApp logo

Nissan achieves higher conversion rates and increased vehicle sales with Adobe Target

Nissan logo

Nissan - Customer Case Study

Nissan logo

NRG Energy achieves 10x increase in leads per visit with Adobe Target

NRG Energy logo

NVIDIA optimizes customer experience and engagement with Adobe Target

Nvidia logo

OCBC Bank achieves S$100K+ media savings and 25% higher conversions with Adobe Target

OCBC Bank logo

Oregon Community Credit Union achieves 6x more targeted campaigns and exceeds credit card goals (235%) with Adobe Target

Oregon Community Credit Union logo

Oxygen cuts promo tagging time 75% and boosts quality control with Adobe Target

Oxygen logo

Paper Moose achieves efficient integrated video and VR production with Adobe Target

Paper Moose logo

Pethealth unifies, amplifies, and optimizes brand communications with Adobe Experience Manager Sites

Pethealth logo

PGA TOUR achieves higher fan engagement and personalized digital experiences with Adobe Target

PGA Tour logo

Philips achieves standardized global digital experiences and 75% faster localization with Adobe Target

Philips logo

Pitney Bowes achieves 198% ROI in 18 months with Adobe Target

Pitney Bowes logo

Princess Cruises achieves 65% cost savings and 300% increase in identifiable audiences with Adobe Target

Princess Cruises logo

Progrexion achieves a 14% lift in conversion with Adobe Target

Progrexion logo

Prudential Financial transforms its end-to-end content creation process

Prudential Financial logo

Mastering the market with Adobe’s innovative edge

Qualcomm logo

Raiffeisen achieves up to 300% increase in conversions with Adobe Target

Raiffeisen logo

RBS boosts mobile loan conversions 20% and accelerates optimization with Adobe Target

RBS logo

RCS MediaGroup cuts operating costs 25% and manages 15M customers with Adobe Target

RCS MediaGroup logo

Real Madrid scores big, engaging fans with iconic, personalized experiences on and off the field

Real Madrid logo

Red Hat breaks down data silos to create smarter, more personalized event experiences

Red Hat logo

Redtag.ca achieves data-driven growth and personalized, cross-channel experiences with Adobe Target

Redtag.ca logo

RS Components achieves 75% higher click-through rate and 450% boost in customer insights with Adobe Target

RS Components logo

Saga Group achieves 80% email open rates and faster targeted campaigns with Adobe Target

Saga Group logo

Scandinavian Airlines achieves higher revenue per passenger and stronger customer loyalty with Adobe Target

Scandinavian Airlines logo

SEE uses data and technology to solve complex packaging problems and evolve the manufacturing industry

SEE logo

Seniority achieves faster, data-driven decisions and self-service analytics with Adobe Target

Seniority logo

Senshukai achieves superior personalized recommendations and increased online sales with Adobe Target

Senshukai logo

Signify puts customers first with personalized journeys and ecommerce

Signify logo

Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Target

Silicon Labs logo

Silversea Cruises achieves 20% higher conversions and personalized luxury experiences with Adobe Target

Silversea logo

Sky UK achieves personalized cross-channel customer experiences with Adobe Target

Sky logo

Sky UK personalizes experiences for 22.5 million customers with Adobe Target

Sky logo

Skylark Co. achieves an 80% reduction in production costs and faster localized marketing with Adobe Target

Skylark Co. logo

Software AG achieves a unified, data-driven, personalized global website with Adobe Target

Software AG logo

Sony Interactive Entertainment achieves 800% faster website production and 5x faster optimization with Adobe Target

Sony Interactive Entertainment logo

Spark achieves an 84% lift in customer engagement with Adobe Target

Spark logo

Sprint achieves an 18% average lift in key metrics with Adobe Target

Sprint logo

Sprint achieves 90%+ online customer satisfaction and stronger conversion rates with Adobe Target

Sprint logo

Subway enhances customer experiences with dynamic content, personalization, and real-time offers

Subway logo

Sunbelt Rentals transforms its sales model into a multichannel B2B experience with Adobe Experience Cloud

Sunbelt Rentals logo

Sunrise Communications AG doubles mobile traffic and slashes page load times with Adobe Target

Sunrise Communications AG logo

Swisscom achieves 40% uplift through testing with Adobe Target

Swisscom logo

Swisscom boosts test returns and automates personalization with Adobe Target

Swisscom logo

Synopsys achieves 40x faster content creation and personalized web experiences with Adobe Target

Synopsys logo

T-Mobile achieves up to 16% higher phone click‑throughs and up to 56% higher average order value with Adobe Target

T-Mobile logo

Telefónica Germany implements personalized customer experiences with Adobe Experience Platform

Telefonica logo

Telenor achieves 58% more broadband checks and 11% lower ad spend with Adobe Target

Telenor logo

Telmore turns up customer engagement using artificial intelligence to lead a competitive market

Telmore logo

Tesco Mobile - Customer Case Study

Tesco Mobile logo

The Coca-Cola Company refreshes the world with next-level personalization

The Coca-Cola Company logo

The Home Depot unifies customer experiences with Adobe creative and digital experience solutions

The Home Depot logo

The Simply Group achieves 125% revenue growth and a 62% ROI boost with Adobe Target

The Simply Group logo

Thomas Jefferson University achieves 3x faster content migration and personalized digital experiences with Adobe Target

Thomas Jefferson University logo

TiVo achieves 1-day targeted pricing launches and greater marketing agility with Adobe Target

TiVo logo

Trane Technologies achieves 10x more marketing programs and 3x faster campaign creation with Adobe Target

Trane Technologies logo

TSB Bank achieves real-time omnichannel personalization and major sales growth with Adobe Target

TSB Bank logo

U.S. Bank drives conversions with personalized customer experiences

U.S. Bank logo

How the U.S. Census Bureau went digital

U.S. Census Bureau logo

Under Armour achieves centralized creative asset management and 2x asset engagement with Adobe Target

Under Armour logo

Vanguard accelerates content velocity to meet personalization demands and connect with investors

Vanguard logo

Virgin Atlantic achieves personalized travel experiences and a 70% increase in marketing visibility with Adobe Target

Virgin Atlantic logo

Virgin Holidays achieves 4x email engagement and 11% more upsells with Adobe Target

Virgin Holidays logo

Vistaprint achieves 20% reduction in CPA and 10% more orders with Adobe Target

VistaPrint logo

VistaPrint achieves 60% cost savings and faster image licensing with Adobe Target

VistaPrint logo

Vodafone achieves rapid, scalable data-driven marketing and employee upskilling with Adobe Target

Vodafone logo

Vodafone Ireland achieves 422,000 app downloads and 200,000 monthly users with Adobe Target

Vodafone Ireland logo

One platform for many brand identities

Volkswagen logo

Walgreens Boots Alliance achieves personalized omnichannel pharmacy experiences and strong digital growth (50% digital traffic, 30% app use) with Adobe Target

Walgreens Boots Alliance logo

Western Digital drives marketing innovation with Adobe Experience Cloud

Western Digital logo

WestJet reaches more travelers and boosts conversions with Adobe Target

WestJet logo

No matching case studies