Case Study: Skylark Co. achieves an 80% reduction in production costs and faster localized marketing with Adobe Target

Skylark cuts production costs by 80%

Skylark Co., Ltd., a Tokyo-based operator of more than 3,000 restaurants and 20+ brands, needed a faster, lower-cost way to produce locally tailored menus, POP and other marketing materials while simplifying software license management. To address this, Skylark adopted Adobe Creative Cloud for teams (including Adobe Stock, Creative Cloud Libraries and Typekit) with support from vendor Adobe Target.

By moving design work in-house and using the Creative Cloud toolset, Skylark’s eight-person sales support team can quickly create area-specific promotions, search and license images directly from applications, and centrally manage licenses via the Admin Console. The change cut production costs by 80% (to one-fifth of previous cost), sped response to location requests, streamlined asset reuse and license administration, and enabled faster, scalable rollouts across Skylark’s restaurant network — outcomes delivered with the help of Adobe Target.

Skylark Co.

Chiho Takematsu

Sales Support Team Member