Case Study: Nissan achieves higher conversion rates and increased vehicle sales with Adobe Target

Nissan builds long-term, trusted relationships with customers through Adobe Experience Cloud

Nissan, the global automaker, faced declining in-person dealership visits as customers increasingly researched cars online, making it harder to identify purchase-ready shoppers and personalize messaging. To solve this, Nissan partnered with Adobe Target as part of Adobe Experience Cloud, deploying Adobe Experience Manager, Adobe Target, Adobe Campaign and Adobe Analytics to better understand customer journeys and deliver more relevant digital touchpoints.

Nissan used Adobe Analytics to map behavior, Adobe Target for A/B and multivariate testing, and Adobe Campaign for one‑to‑one email personalization to optimize site content, catalog ordering and email programs. Adobe Target–driven personalization and Adobe Campaign emails reduced bounce/abandon rates, increased conversions and vehicle sales, and produced measurable gains — email open rates up 1.3×, click rates up 2.6× and combined open/click metrics up 2× — while shortening the sales cycle.

Nissan

Moyuru Kudo

Head of Japan Digital Customer Experience