Case Study: Computer Sciences Corporation (CSC) doubles monthly marketing leads and personalizes digital experiences with Adobe Target (Adobe Marketing Cloud)

Global IT Leader Matches Clients With The News And Leadership That Fits Their Needs

CSC, a $12.6 billion global IT services company, needed better attribution, scalable metadata/tagging across 14,000 web pages, and one-to-one personalization to break down silos between marketing and sales. CSC adopted Adobe Target (as part of Adobe Marketing Cloud, alongside Adobe Analytics and Adobe Social) and integrated Demandbase to identify visitors and recommend relevant content without requiring explicit profile data.

Using Adobe Target’s A/B and multivariate testing, rules-based targeting, and integration with Adobe Analytics, Adobe Social and Demandbase, the vendor automated tagging, personalized banners and billboards, and improved social listening and engagement. Adobe Target helped CSC simplify tagging across 14,000 pages, free developers for testing and personalization, and—most measurably—double the number of marketing leads generated each month.

CSC

Chris Marin

Sr. Principal Digital Marketing Platform & Analytic