Case Study: Silversea Cruises achieves 20% higher conversions and personalized luxury experiences with Adobe Target

Silversea Cruises - Customer Case Study

Silversea Cruises sought to bring its ultra‑luxury, personalized on‑board experience to its digital channels but lacked visibility into customer behaviors and the marketing agility to deliver tailored content. To solve this, Silversea partnered with Adobe Customer Solutions and adopted Adobe Experience Cloud technologies, including Adobe Target, Adobe Experience Manager, Adobe Analytics, Adobe Audience Manager and Adobe Advertising Cloud Search to unify data and personalize interactions.

Using Adobe Target for testing and Automated Personalization together with Experience Manager and Analytics, Silversea iteratively rebuilt its site and marketing stack to deliver tailored journeys. The Adobe Target‑led solution produced clear customer insights and cross‑channel personalization, cut site development times by 40% and sped content delivery by 30%, reduced cost‑per‑acquisition by 15% and increased site conversion by 20%.

Silversea

Xavier Bussonnais

Director of Digital Marketing