Case Study: RS Components achieves 75% higher click-through rate and 450% boost in customer insights with Adobe Target

RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud

RS Components, the world’s largest electronics distributor, faced a complex B2B challenge: engineers influence purchases while procurement completes them, across 32 countries and 28 languages, and the business needed to elevate digital analytics into a core decision-making utility. To tackle this, RS Components adopted Adobe Target as part of the Adobe Experience Cloud—alongside Adobe Analytics Premium and Adobe Campaign—to better understand buyers and simplify cross-channel campaign decisions.

Using Adobe Analytics’ Analysis Workspace and Adobe Target’s A/B and multivariate testing, RS Components built a self-serve analytics model for 400 users (hitting its 100% user target), cut reporting time from two weeks to one day (up to 93% less time), and drove measurable marketing gains: a 75% higher click-through rate, a 2% increase in average order value, and a 450% uplift in customer feedback submissions—demonstrating the tangible impact of Adobe Target on their digital strategy.

RS Components

Andrew Morris

Head of Digital Insight Delivery