Case Study: Mercy Health achieves rapid COVID-19 response and personalized patient experiences with Adobe Target

How Mercy Health’s mission-driven approach puts them at the forefront of healthcare innovation

Mercy Health, a large not‑for‑profit health system, needed to rapidly pivot during the COVID‑19 crisis to provide a robust, patient‑friendly, personalized web experience. To meet goals of fast pandemic response, streamlined patient interactions, and one‑to‑one personalization, Mercy Health implemented Adobe Experience Manager for their site and Adobe Target for personalization and testing.

Using Adobe Experience Manager Mercy launched a COVID landing page in one day and then used Adobe Target to build an anonymous pre‑appointment COVID screener and run personalization/optimization. The landing page garnered 256,000 visits (over 8% of site traffic) and the screener routed 35,000 people, while Adobe Target-driven tests and targeted content improved conversion flows and enabled faster virtual care and safer in‑person triage.

Mercy Health

Ken Kellogg

Vice President