Case Study: Thomas Jefferson University achieves 3x faster content migration and personalized digital experiences with Adobe Target

Thomas Jefferson University - Customer Case Study

Thomas Jefferson University and Jefferson Health faced a fragmented digital presence with multiple CMSs, inconsistent messaging, and the need to deliver timely, relevant content to a broad audience (about 2.75 million visitors annually). To modernize and personalize their web and mobile experiences they selected Adobe Marketing Cloud — including Adobe Experience Manager, Adobe Analytics, Adobe Social — and Adobe Target to help consolidate platforms and better reach patients, students, staff, and the community.

Using Adobe Marketing Cloud and Adobe Experience Manager, the teams migrated roughly 16,000 pages and 6,000 assets in about six months (one-third of the original timeline), eliminated four CMSs, and enabled 300 content creators to publish more quickly via reusable templates and centralized assets. The Adobe solutions (with planned personalization via Adobe Target) improved content velocity and visibility, and are expected to generate over $2 million in savings over five years while delivering faster, more targeted digital experiences.

Thomas Jefferson University

Neil Gomes

Vice President for Technology Innovation and Consumer Experience