Case Study: Commvault achieves 78% faster campaign builds and scales to 1,800+ annual campaigns with Adobe Target

Commvault creates marketing center of excellence with Marketo Engage to run 1,800+ campaigns a year

Commvault, a global leader in enterprise data management, needed to better understand what drives lead engagement, deliver targeted messaging at the right time, centralize customer intelligence, and scale marketing to support pipeline and revenue goals. To replace a struggling system, Commvault selected Marketo Engage (part of Adobe Experience Cloud) and engaged Adobe Target as the vendor, integrating Marketo Engage with Workfront, Salesforce CRM and Bizible to enable smarter, data-driven campaigns.

Adobe Target implemented integrated Marketo Engage and Workfront workflows to build a marketing center of excellence that automates cloneable programs and measures touchpoint attribution. The solution cut campaign build time by 78% (from ~90 minutes to about 20), enabled Commvault to run 150+ programs per month (over 15,000 programs and 1,700+ active trigger campaigns to date), improved lead quality passed to sales, and delivered clearer ROI and attribution through Bizible—allowing a four-person team to scale global engagement efficiently.

Commvault

Luis Marini

Senior Manager of Marketing Automation