Case Study: National Bank of Canada achieves 30% decrease in cost per action with Adobe Target

National Bank of Canada uses data-based decisions to boost conversions with Adobe Experience Cloud

National Bank of Canada turned to Adobe Target and the broader Adobe Experience Cloud to solve a digital-growth challenge: reach customers across Canada (including regions with few branches), shift from best-guess to data-driven decisions, and personalize its online presence to boost conversions. The bank standardized on Adobe Experience Manager, Adobe Analytics, Adobe Audience Manager and Adobe Target to build a customer-first digital foundation.

Using Adobe Target alongside Adobe Analytics and Audience Manager, National Bank ran rapid tests and activated personalized experiences tied to unified audience profiles, performing about 50 tests in the first year. The Adobe Target-powered solution cut cost per action/optimization by roughly 30%, helped avoid an estimated $150,000 in development costs for a jurisdictional offer, streamlined marketing processes, and drove measurable conversion gains.

National Bank of Canada

Eboni Boicel

Head of Digital Marketing