Case Study: Pitney Bowes achieves 198% ROI in 18 months with Adobe Target

Pitney Bowes brings B2B marketing into the digital era with Adobe Experience Cloud

Pitney Bowes, a global technology leader in mail services and ecommerce, faced siloed data, homegrown systems and manual workflows that made it impossible to scale campaigns or produce timely, accurate analytics. To modernize its digital marketing and automate reporting, Pitney Bowes deployed Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics and Adobe Target.

Using Adobe Target alongside Adobe Experience Manager and Adobe Analytics, Pitney Bowes automated tracking and reporting, democratized web analytics, and ran A/B and multivariate tests (one Adobe Target test improved SendPro Online conversion by +2%). The Adobe Target‑enabled implementation delivered a 198% ROI in 18 months, made analytics and campaign refinement 530% faster, cut operating costs by about $100K annually, reduced reporting anomalies from ~30 per day to one per week, and halved report-creation time.

Pitney Bowes

Jose Rodriguez

Sr. Director, Marketing Technology, Operations and Digital Analytics