Case Study: Princess Cruises achieves 65% cost savings and 300% increase in identifiable audiences with Adobe Target

Princess Cruises entertains new audiences with personalized messaging through Adobe Experience Cloud

Princess Cruises needed to attract new, younger audiences and deliver relevant, personalized messages across channels but struggled to unify disparate first‑party data and boost site authentication. To address this, Princess Cruises partnered with Adobe Target and the broader Adobe Experience Cloud—using Adobe Audience Manager and Adobe Analytics as its data foundation and engaging Adobe Professional Services to implement the solution.

Adobe Professional Services deployed Adobe Audience Manager and Adobe Analytics in three months, connected email and web data with an email pixel, and fed segmented audiences into Adobe Target for automated personalization and frequency‑based suppression. The result: 65% savings through intelligent audience suppression, a 300% increase in identifiable audiences, faster time‑to‑value, and higher returns from more personalized experiences driven by Adobe Target.

Princess Cruises

Gordon Ho

Senior Vice President of Global Marketing and North America Sales