Case Study: Redtag.ca achieves data-driven growth and personalized, cross-channel experiences with Adobe Target

Redtag.ca uses Adobe Experience Cloud to Move its Business Out of the Garage and into the Driver’s Seat

Redtag.ca, a Canadian online travel retailer, faced the challenge of moving from a small, print-heavy operation into a scalable, personalized digital business while improving cross-channel insights and customer experience. To do this it adopted Adobe Experience Cloud technologies — including Adobe Analytics, Adobe Campaign and Adobe Target — to unify customer data, enable testing and personalization, and build a data-driven culture.

Using Adobe Target (alongside Adobe Analytics, Adobe Campaign and Adobe Sensei) Redtag.ca implemented testing, automated personalization, anomaly detection and cross‑channel orchestration to remove friction and act on real-time insights. The vendor’s solutions helped shift marketing investment from 10% to 90% digital, supported growth from a tiny team into a 1,400‑employee, 22‑brand business, improved email and site engagement metrics, reduced risks from site issues and delivered higher‑value, more relevant customer experiences.

Redtag.ca

Roberto Gennaro

Chief Digital Officer