Case Study: Dell achieves 10x analytics adoption and higher conversions with Adobe Target

Top tech company unlocks employees’ potential for making a measureable impact on customer experiences

Dell partnered with Adobe Target (as part of Adobe Marketing Cloud) to tackle fragmented analytics, optimization, and experience management across its global site. Facing the need to make digital experimentation and personalization approachable for both technical and non‑technical teams, Dell sought a common platform to improve relevancy across consumer and B2B journeys, optimize multi‑device experiences (starting with mobile), and drive company‑wide adoption of data‑driven strategies.

Using Adobe Target alongside Adobe Analytics and Adobe Experience Manager, Dell deployed a unified testing, personalization, and content-delivery solution. Adobe Target enabled rapid adoption (10x more users), faster testing cycles, and segment‑specific personalization that produced measurable wins—a 15% lift from layout changes, double‑digit conversion increases from rich media, and a 13% rise in online customer satisfaction via optimized proactive chat—while empowering thousands of employees to act on data.

Dell

Vab Dwivedi

Director of Digital Customer Experiences, Dell