Case Study: Hostelworld achieves 20% lower cost per booking and 500% higher engagement with Adobe Target

Hostelworld achieved 500% higher online engagement

Hostelworld, a Dublin‑based hostel booking platform, needed to engage a young, mobile global audience, personalize customer journeys, and build a social travel community while gaining deeper behavioral insight and marketing automation. To solve this, Hostelworld standardized on Adobe Experience Cloud solutions — including Adobe Analytics, Adobe Advertising Cloud and Adobe Campaign — with support from Adobe Target to help deliver and optimize personalized digital experiences.

Working with Adobe Target and the wider Adobe Experience Cloud, Hostelworld implemented real‑time analytics, automated search bidding and segmented cross‑channel campaigns to tailor website, app and email interactions. The results were dramatic: 500% higher engagement across digital channels, a 20% reduction in cost per booking, more than 1 billion emails sent per year with improved click‑through rates, greater marketing productivity through automation, and 61% of bookings coming from repeat customers — outcomes Hostelworld attributes to Adobe Target and Adobe’s integrated tools.

Hostelworld

Otto Rosenberger

CMO