Case Study: Cupid Media achieves 12% lower cost per new member and 17% membership growth with Adobe Target

Cupid Media Attracts Millions of Singles Around the World to Niche Dating Websites using Adobe Advertising Cloud

Cupid Media, a Gold Coast–based operator of 35 niche dating sites serving 205 countries and 24 languages, needed to scale complex search and email marketing with a small team to reach diverse audiences and manage millions of keywords. Cupid Media selected Adobe Target (part of Adobe Experience Cloud) alongside Adobe Advertising Cloud and Adobe Campaign to provide a single, integrated advertising and marketing platform that could handle high-volume search bidding, personalization, and testing.

Using Adobe Target together with Adobe Advertising Cloud and Adobe Campaign — plus Adobe Sensei AI for bidding and budget recommendations — Cupid Media centralized advertising and marketing, automated bidding across millions of keywords, and personalized email at scale. The Adobe Target–led solution cut cost per new member by 12% while growing memberships 17%, delivered 200 million personalized emails monthly, and enabled more efficient, data-driven ad spend and campaign testing.

Cupid Media

Jason Johnson

Marketing Manager