Case Study: Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Target

Silicon Labs reaches tens of thousands of customers worldwide with experience-based website built on Adobe Experience Manager

Silicon Labs, a global provider of silicon, software, and system solutions for the IoT, faced the challenge of scaling its digital presence to reach tens of thousands of customers and deliver targeted, personalized experiences across industries. To replace its legacy .NET CMS and gain deeper customer insight and agility, Silicon Labs adopted Adobe Experience Manager and related Adobe solutions — including Adobe Target — as its digital foundation.

Using Adobe Experience Manager with Adobe Target and Adobe Analytics (hosted via Adobe Managed Services), Silicon Labs centralized assets, implemented tagging and integrations with SAP and Marketo, and ran AB tests to optimize site experience. The solution delivered measurable impact: a 15% conversion lift from the redesign, website updates cut from one week to 20 minutes, 100% activity tracking for lead scoring and a 150% improvement in product-interest accuracy — while freeing IT to focus on core business.

Silicon Labs

Kamran Shah

Director of Corporate Marketing