Case Study: Vistaprint achieves 20% reduction in CPA and 10% more orders with Adobe Target

Vistaprint India increased cost per acquisition 20%

VistaPrint (Vistaprint India), an e-commerce printing business serving small businesses from Mumbai, faced inefficient paid-search performance and high customer acquisition costs while trying to scale purchases and manage campaign spend. To address this, VistaPrint engaged Adobe Target, deploying Adobe Advertising Cloud Search together with Adobe Analytics and Adobe Sensei to bring AI-driven optimization to its search campaigns.

Adobe Target implemented automated, multi-metric search optimization—using Adobe Analytics for behavioral insights and Adobe Sensei for Performance Optimization, Forecasting, and Spend Recommendations—to automate bidding, reallocate budgets, and optimize keywords across device, time and location. The work yielded measurable impact: orders increased by 10%, cost per acquisition fell by 20%, onboarding and data flow were completed in days, and significant results were delivered within about two weeks.

VistaPrint

Karan Khatri

Head of Digital Marketing