Case Study: DER Touristik achieves 270% higher conversions and 20% longer site engagement with Adobe Target

DER Touristik offers travel enthusiasts highly personalized services across channels using Adobe Experience Cloud

DER Touristik, Europe’s third-largest travel company, faced a shift from a primarily offline business model to omnichannel digital engagement and needed to deliver personalized customer journeys at scale across brands and countries. To meet these challenges, DER Touristik turned to Adobe Experience Cloud—using Adobe Analytics for audience insight and Adobe Target for personalization and testing.

By integrating Adobe Analytics, Adobe Target and the company CRM, DER Touristik used Adobe Target recommendations and A/B testing to personalize experiences and optimize content. The results were measurable: recommendations drove a 270% higher conversion rate (2.7×), A/B testing increased site stickiness by up to 20%, engagement and click-throughs improved, and marketers were empowered to act on data-driven insights through Adobe Target.

DER Touristik

Alexander Gaertner

Head of Digital Analytics