Case Study: Software AG achieves a unified, data-driven, personalized global website with Adobe Target

How Software AG re-envisioned the customer experience journey with Adobe Experience Cloud and Adobe Customer Solutions

Software AG, a global software vendor founded in 1969, faced fragmented customer experiences after years of acquisitions—multiple disjointed sites, weak persona-driven messaging, and limited insight into campaign performance. To become a data-driven, digital-first SaaS leader and improve customer acquisition, Software AG partnered with Adobe Customer Solutions and adopted Adobe Experience Cloud products including Adobe Experience Manager, Adobe Analytics, Marketo Engage and Adobe Target to reorganize its digital marketing and personalization capabilities.

Working with Adobe Target and the broader Adobe team, Software AG consolidated 250 webpages onto a single, scalable platform and redesigned the website in seven months, established biweekly customized reporting for real-time optimization, and implemented persona-based end-to-end journeys and personalization. The effort launched a five-year “Helix” transformation, delivered a unified worldwide platform for scalable digital marketing, improved engagement-to-conversion insights, and created measurable opportunities to generate new leads and optimize campaigns in real time.

Software AG

Paz Macdonald

Chief Marketing Officer