Case Study: Sky UK achieves personalized cross-channel customer experiences with Adobe Target

Sky UK embraces customer data to deliver superior cross-channel experiences with Adobe Experience Cloud

Sky, Europe’s leading entertainment and communications business, needed to increase market share and maintain customer loyalty while serving 22 million customers and 11 million households. Faced with customers interacting across multiple devices and channels (71% use three or more), Sky selected Adobe Target as part of Adobe Experience Cloud to unify analytics, audience management, optimization, and personalization and create single customer profiles.

Using Adobe Target alongside Adobe Analytics, Audience Manager and Adobe Campaign, Sky integrated cross‑channel data to run roughly 600 personalized campaigns each month and move from household‑level to individual‑level targeting. Adobe Target’s AB testing and experience‑targeting capabilities—fed by unified audience profiles—enabled tailored emails, app prompts and site banners (e.g., sports content tied to app preferences), improving relevance, engagement and returns through smarter, real‑time customer intelligence.

Sky

Robert McLaughlin

Head of Digital Analytics