Case Study: Synopsys achieves 40x faster content creation and personalized web experiences with Adobe Target

Synopsys uses Adobe Experience Cloud to improve operational efficiencies by 40 times

Synopsys, the global leader in silicon design tools, needed to rework its website as it expanded into software security and new markets. The company faced challenges telling its story to new audiences, consolidating acquired sites, and enabling self-service content creation. To meet these goals Synopsys selected Adobe Experience Cloud — including Adobe Experience Manager, Adobe Analytics — and Adobe Target as the vendor solutions to power a more agile, integrated digital platform.

Using Adobe Experience Cloud and Adobe Target (with implementation support from Hero Digital), Synopsys launched its first microsite in four months and adopted a self-serve content model. The new solution delivered measurable impact: 40x faster web content creation, a 10x improvement in site performance with faster page loads, and personalized experiences to better engage customers — all outcomes driven by Adobe Target and the integrated Adobe Experience Cloud.

Synopsys

Dave DeMaria

Corporate Vice President