Case Study: Cylance achieves 22% more time on site and faster deployments with Adobe Target

Cylance Attracts Customers and Strengthens its Brand through Personalization with Adobe Experience Cloud

Cylance, a cybersecurity company founded in 2012, needed to strengthen its brand, attract new customers, and personalize the digital experience—especially on its website, which receives a majority of first-time visitors. To address challenges around consistent branding, faster global site deployments, and higher conversion rates, Cylance worked with Adobe Target (and the broader Adobe Experience Cloud solutions such as Adobe Experience Manager and Adobe Analytics) to create a unified, data-driven digital foundation.

Using Adobe Target alongside Adobe Experience Manager and Adobe Analytics, Cylance rebuilt its site with about 70 reusable components and responsive design, speeding deployment from six weeks to hours and enabling ongoing personalization. The Adobe Target-powered implementation helped drive measurable gains: a 22% increase in time spent on site, a 36% rise in mobile visits, a 2% drop in bounce rate, faster market rollouts, and a stronger lead pipeline—laying the groundwork for further optimization with Adobe Target and AI-driven insights.

Cylance

Saren Sakurai

Director of Marketing