Case Study: Dun & Bradstreet doubles sales-qualified leads in one year with Adobe Target

Dun & Bradstreet Doubles Leads in a Year with a Digital Strategy Built on Adobe Experience Cloud

Dun & Bradstreet sought to modernize its digital customer experience after its legacy CMS reached end of-life and its websites were fragmented by brand, country, and product. The company needed to personalize content for distinct personas, consolidate multiple sites into one portal, and create a flexible, data-driven demand generation engine. To achieve this, Dun & Bradstreet adopted Adobe Experience Cloud technologies, including Adobe Experience Manager, Adobe Analytics and Adobe Target.

Using Adobe Target alongside Adobe Experience Manager and Adobe Analytics, Dun & Bradstreet consolidated its sites into a single dnb.com portal, personalized experiences by company and persona via Visitor Intelligence, and integrated analytics-driven optimization across channels. The Adobe Target-powered program doubled sales-qualified leads in 12 months, enabled 55% more content output through agile workflows, increased conversions, and streamlined global site management.

Dun & Bradstreet

Josh Mueller

Global Head of Marketing