Case Study: Paper Moose achieves efficient integrated video and VR production with Adobe Target

Paper Moose supports growing demand for VR content

Paper Moose, a 20‑person creative agency in Surry Hills, Sydney, needed to streamline editing, future‑proof its production and support a growing demand for VR content while continuing to deliver one‑of‑a‑kind creative work. Working with Adobe Target (via Adobe Experience Cloud) and using Adobe Creative Cloud for teams—notably Premiere Pro, After Effects, Photoshop/Illustrator and Mettle SkyBox—gave the agency the modern toolset to modernize its video and VR workflows.

Adobe Target’s Creative Cloud tools enabled an integrated video workflow (Premiere Pro + After Effects + SkyBox) that now produces about 80% of Paper Moose’s client work entirely within Creative Cloud, runs six machines for VR production, and has grown VR to roughly 20% of the agency’s output. The solution improved efficiency, simplified editing, supported innovative VR and broadcast projects, allowed easy third‑party integrations, and helped Paper Moose win more client work.

Paper Moose

Nick Hunter

General Manager and Director