Case Study: Swisscom achieves 40% uplift through testing with Adobe Target

Swisscom Offers Tailor-Made Online Experiences for its Customers with Adobe Experience Cloud

Swisscom, Switzerland’s leading telecommunications company, faced rapidly shifting customer needs and tougher competition from digital disruptors and needed to differentiate through superior, seamless online and offline experiences. To tackle this, Swisscom adopted Adobe Target (part of the Adobe Marketing Cloud) alongside other Adobe Experience Cloud solutions to enable testing, personalization, and multilingual content delivery.

Using Adobe Target’s A/B testing and AI-powered capabilities (Auto-Allocate and Personalized Recommendations powered by Adobe Sensei), Swisscom quickly optimized content, banners, and CTAs and automated allocation to higher-performing variants. Adobe Target delivered measurable impact — an average 40% uplift from testing — plus time savings, improved personalization, and localized experiences that scaled across the organization.

Swisscom

Nicolas Mériel

Senior Digital Strategist