Case Study: Costa Crociere achieves 10% more cruise bookings and personalized web experiences with Adobe Target

Costa Crociere Introduces Travelers to the Magic of Cruises with Personalized Web Experiences Built on Adobe Experience Manager

Costa Crociere, the Carnival Corporation cruise brand, needed to stand out in a crowded travel market by reaching customers across multiple countries and languages and delivering more agile, personalized web experiences. To achieve a single scalable digital platform and data-driven personalization, Costa Crociere implemented Adobe Target as part of an Adobe Experience Manager and Adobe Analytics solution.

Using Adobe Target alongside Adobe Experience Manager and Adobe Analytics, Costa rebuilt its sites with reusable templates, responsive designs, and continuous A/B testing to personalize journeys. The program scaled the site across 19 markets and 12 languages, reduced bounce rate by 12%, increased cruise bookings by 10%, grew web sales by 13%, and lifted Net Promoter Score by roughly 10 points to an average of 55.

Costa Crociere

Alessandro Casellato

eCommerce and Digital Director, Global and Strategic Marketing