Case Study: Lenovo achieves e-commerce transformation and revenue growth with Adobe Target

Lenovo speaks fluent e-commerce with Adobe

Lenovo, the global PC and technology company, faced a major e‑commerce challenge: a limited online footprint, fragmented customer journeys after multiple acquisitions, and a target to double digital sales in three years. To put the customer at the center and enable personalization at scale, Lenovo adopted Adobe Target (alongside Adobe Experience Manager, Analytics, Audience Manager, Advertising Cloud and Creative Cloud) to drive audience automation and real‑time decisioning.

Adobe Target and the wider Adobe Experience Cloud delivered experimentation, advanced segmentation (for example, gamers vs. IT pros), AI‑driven pricing insights via Adobe Sensei, and streamlined workflows through joint workshops and architecture work. The initiative produced measurable results: a targeted gaming product grew 300%, Lenovo achieved approximately $11 million in workflow savings, and the online business scaled from about $150M to nearly $3B, putting Lenovo on track to meet its revenue‑doubling goal — with Adobe Target integral to ongoing testing and personalization.

Lenovo

Ajit Sivadasan

VP/GM, Global eCommerce, Digital Marketing and Platforms