Case Study: Deakin University achieves personalized student journeys and nearly $1M in extra revenue with Adobe Target

Deakin University attracts students with personalized journeys created using Adobe Experience Cloud

Deakin University, a major Australian university with 54,000 students, needed to engage prospective students through a lengthy (up to two-year) decision process, stand out with personalized experiences, and integrate cross-channel marketing while better targeting applicants likely to succeed. To solve this, Deakin adopted Adobe Target as part of Adobe Experience Cloud (alongside Adobe Analytics, Audience Manager and Advertising Cloud) to orchestrate data-driven, timely communications and eliminate marketing silos.

Deakin used Adobe Target to deliver tailored website experiences while feeding CRM and web data through Adobe Audience Manager and Adobe Analytics into Adobe Advertising Cloud for coordinated ads and email. The integrated approach drove measurable results—nearly $1 million in additional revenue from nudging unfinished applicants—enabled personalized experiences at scale, improved ad-to-landing-page consistency, and freed marketing and creative teams to focus on strategy and innovation.

Deakin University

Gemma Anderson

Head of Performance and Growth