Case Study: Informatica achieves 61% growth in global web visits and 3x event response rates with Adobe Target

Informatica - Customer Case Study

Informatica, a global leader in data management, faced a need to revamp its digital marketing platform to serve enterprise customers across 30 websites in 8 languages, improve lead generation and SEO, and deliver personalized experiences that integrate with multiple back-end systems. To solve this, Informatica selected Adobe Marketing Cloud technologies — including Adobe Experience Manager and Adobe Analytics — and specifically adopted Adobe Target for testing and personalization alongside Adobe Professional Services.

Using Adobe Target for A/B testing and automated personalization, together with Experience Manager, Analytics, tag management and managed services, Informatica built a marketing data lake, streamlined multilingual workflows, and enabled progressive profiling to accelerate the sales funnel. The Adobe Target–powered solution drove measurable gains: 61% growth in global web visits, a 55% boost in organic search visits, and 3x greater event response rates, while improving account-based targeting and lead conversion.

Informatica

Sean Browne

Senior Director of Web Marketing