Case Study: Scandinavian Airlines achieves higher revenue per passenger and stronger customer loyalty with Adobe Target

Scandinavian Airlines gives passengers more than just a trip with Adobe Experience Cloud

Scandinavian Airlines set out to become a lifestyle brand for frequent flyers by connecting online and offline touchpoints and monetizing value‑added services, but a fragmented marketing environment and pressure from low‑cost competitors made personalization and cross‑channel coordination difficult. To address this, SAS turned to Adobe Target (within Adobe Experience Cloud) along with Adobe Campaign, Experience Manager, Analytics and Audience Manager to unify customer data and deliver more relevant experiences.

Using Adobe Target to power automated personalization and integrate with CRM, Amadeus pricing signals, and Adobe Campaign, SAS centralized its digital hub, automated marketing workflows, and delivered timely, targeted offers. The Adobe Target‑led solution increased frequent‑flyer loyalty, drove higher revenue per passenger, lifted customer lifetime value, reduced manual work, and improved marketing effectiveness—delivering clear ROI and faster, more agile marketing.

Scandinavian Airlines

Didrik Fjeldstad

Vice President of Marketing