Case Study: Under Armour achieves centralized creative asset management and 2x asset engagement with Adobe Target

Under Armour unifies content with Adobe Experience Manager

Under Armour, the Baltimore-based performance apparel company, struggled with hundreds of thousands of creative assets spread across SharePoint, Dropbox, file servers and even USB drives, which made assembling campaign materials slow and error-prone. To centralize, secure, and share assets more effectively with internal teams and wholesale partners, Under Armour engaged Adobe Target and deployed Adobe Experience Manager Assets alongside Adobe Creative Cloud with guidance from Adobe Customer Solutions.

Adobe Target helped implement a DAM-based workflow using Adobe Experience Manager Assets, automated metadata tagging (integrating MDM and Workfront), Named User Licensing and faster uploads; Under Armour moved an initial 5 TB into the system, cut upload times in half, and reduced license administration by about four hours per user across more than 1,000 users. The result: reduced duplication and storage costs, more than a 2x increase in daily active users and monthly asset downloads, development cycles shortened from months to three weeks, and partners able to bulk-download and transform images via a secure Asset Sharing Portal.

Under Armour

Ben Snyder

IT Product Owner