Case Study: Philips achieves standardized global digital experiences and 75% faster localization with Adobe Target

Global Manufacturer uses Adobe Solutions to Simplify, Standardize and Formalize Digital Marketing

Philips, the global technology and manufacturing company, needed to rebuild its digital platform to standardize how dynamic content is created, delivered and localized across 79 markets and 38 languages, govern more than 1 million pages and support 500+ content authors while adapting to rapid mobile growth. To tackle this, Philips implemented Adobe Target as part of Adobe Marketing Cloud (including Adobe Experience Manager and Adobe Analytics) to provide a single integrated platform for content, localization and measurement.

Using Adobe Experience Manager, Adobe Analytics and Adobe Target, Philips deployed templated, PIM‑driven product pages, automated asset delivery and a disciplined A/B testing program. The work drove measurable results: translations 75% faster and translation costs down 90%, 30,000+ automated daily product updates, ~1–1.4M pages transformed serving 1.4 billion annual views, and test-driven lifts such as Buy-button clicks +20%, newsletter signups +635%, product views +15.85–24.46% and purchases +27.97%; Adobe Target enabled rapid experimentation and sped rollout from weeks to days or hours.

Philips

Joost Van Dun

Philips