Case Study: Allianz Australia achieves 30% lower cost per acquisition and improved cross‑platform ad performance with Adobe Target

Allianz Australia lowers cost per acquisition by 30%

Allianz Australia, a major insurer serving more than three million local customers, faced fragmented advertising systems that made it difficult to target the right audiences and measure channel performance across search, display, video and TV. To unify media planning and better use customer data, Allianz partnered with Adobe Target and deployed Adobe Advertising Cloud, Adobe Audience Manager and Adobe Sensei within Adobe Experience Cloud to centralize audience insights, testing, and ad delivery.

Working with Adobe Target and the Adobe Advertising Cloud stack, Allianz implemented unified search optimization, a DSP for video/display/social, and connected‑TV targeting with AI‑driven forecasting and spend recommendations. The solution enabled personalized creative, reduced redundant buys and validated inventory across devices, lowering cost per acquisition by 30%, improving primetime TV buying effectiveness, and boosting cross‑platform reach and bidding efficiency.

Allianz Australia

Mark Dawson

Senior Manager of Digital Optimization