Case Study: AAA Northeast achieves 11x ROI and 25% revenue growth with Adobe Target

AAA Northeast Increases Member Satisfaction using Adobe Experience Cloud to Capture Feedback and Influence Future Digital Experiences

AAA Northeast, one of the largest AAA clubs serving 5.7 million members, needed to reimagine its digital channels so member interactions were faster, more personalized, and more cost‑effective. To achieve a member-driven experience, the organization adopted Adobe Experience Cloud — specifically Adobe Target for optimization alongside Adobe Analytics and Adobe Experience Manager — to provide strong A/B testing, personalization, and advanced analytics.

Using Adobe Target as the experimentation engine and integrating Adobe Experience Cloud with Microsoft Dynamics 365, AAA Northeast ran 450+ A/B tests, streamlined login and join flows, and began personalized targeting. The results with Adobe Target include moving from #14 to #1 in nationwide digital satisfaction, an 11x ROI on digital experience spend, 25% growth in digital revenue, and online-initiated new memberships rising from 26% to 45%.

AAA Northeast

Mark Pelletier

Vice President of e-Business