Case Study: Informatica achieves dynamic, personalized web experiences and major engagement gains with Adobe Target

Informatica transforms web experiences from static to dynamic

Informatica, the enterprise cloud data management leader, faced a static, resource‑intensive website with ~2,000 pages and relied on manual, rules‑based processes that prevented timely, personalized experiences. To modernize its digital presence and deliver relevant content based on visitor behavior and intent, Informatica turned to Adobe Target as part of a broader Adobe Experience Cloud deployment.

Using Adobe Target together with Adobe Experience Manager, Audience Manager, Adobe Analytics and Marketo Engage, Informatica built a data‑driven, audience‑centric experience framework that personalizes content and automates delivery. Adobe Target helped power dynamic pages and testing that drove a 75x increase in traffic to the Platform entry page, 45% more time on page, and a drop in bounce rates from 63% to 32%, while giving marketing a centralized view, reducing IT overhead and enabling rapid pivots to virtual events.

Informatica

Carolyn Appleby

Group Vice President, Corporate and Digital Marketing