Case Study: Constellation boosts enrollments and personalizes customer journeys with Adobe Target

Constellation’s Digital Experiences Shine with New Online Services Created with Adobe Experience Cloud

Constellation, an Exelon company serving millions of residential and small-business customers across more than 16 states and D.C., needed to modernize a complex CMS so content authors could self-serve, improve mobile performance, and boost customer enrollments. To address these challenges it partnered with Adobe Target and the broader Adobe Experience Cloud, adopting Adobe Experience Manager and Adobe Professional Services to create a simpler, scalable digital foundation.

By deploying Adobe Target alongside Adobe Experience Manager (Sites, Assets, Managed Services) and Adobe Analytics, Constellation centralized disparate web systems, empowered managers to maintain 150+ local landing pages, and sped time to market. The Adobe Target-enabled solution improved mobile load times, increased conversions to enrollment, generated more small-business leads, and is positioned to process several tens of thousands more web-based transactions annually while reducing costs and IT bottlenecks.

Constellation

Karen Jennings

Principal, Digital Marketing