Case Study: OCBC Bank achieves S$100K+ media savings and 25% higher conversions with Adobe Target

OCBC Bank Delivers Engaging Advertising Experiences Across Video and Search with Adobe Advertising Cloud and Adobe Analytics

OCBC Bank, Singapore’s longest-established bank, needed to boost digital engagement and advertising efficiency across multiple campaigns while competing in a crowded fintech market. The marketing team wanted to improve video viewability and completion for brand campaigns and lower cost per acquisition for search-driven products, so they engaged Adobe Target alongside Adobe Advertising Cloud and Adobe Analytics to optimize cross-channel advertising.

Using Adobe Advertising Cloud, Adobe Analytics and Adobe Target (with Adobe Sensei-powered optimization), OCBC shifted spend to high-performing placements, optimized for completed video views and automated search bidding. The results included more than S$100K saved per 1 million video views, a 23% increase in video completion rate (and a 75% lift in viewability), 25% higher search conversions at the same CPA, four-times more click-throughs and a five-fold CPC improvement for targeted campaigns—deliverables tracked and validated through Adobe Target.

OCBC Bank

Cedric Dias

Head of Digital Marketing, Product Marketing, and Silver Segment