Case Study: VistaPrint achieves 60% cost savings and faster image licensing with Adobe Target

Quality and creativity for every business

VistaPrint, a Cimpress company founded in 1995 with about 5,000 employees, needed to produce a wide variety of customizable, industry‑specific marketing templates while reducing the time spent finding and managing imagery and improving oversight of licensing. To address these challenges, VistaPrint partnered with Adobe Target, leveraging Adobe Stock, Adobe Creative Cloud, and Adobe Sensei to streamline its creative workflows and centralized asset management.

Adobe Target helped VistaPrint centralize search, licensing, and library access for millions of stock images directly within Creative Cloud apps and the Admin Console, so designers could find, edit, and license assets with a single click. The change delivered measurable results: a 60% reduction in stock‑image costs, faster image discovery powered by AI, fewer duplicate purchases thanks to admin visibility, and more time for designers to create high‑quality templates that help small business customers.

VistaPrint

Megan Morahan

Global Creative Director, Product Design