Case Study: C3 Creative Code and Content achieves personalized marketing at scale with Adobe Target

C3 Creative Code and Content - Customer Case Study

C3 Creative Code and Content, a Europe‑wide content marketing network with over 700 employees, needed to deliver highly personalized digital campaigns at scale without dramatically increasing costs or labor. To enable global collaboration and unified workflows for creating, delivering, and managing marketing assets, C3 adopted Adobe Target as part of a broader Adobe Experience Cloud and Adobe Creative Cloud deployment.

Using Adobe Target alongside Adobe Experience Manager, Adobe Campaign, Adobe Audience Manager and Creative Cloud apps, Adobe provided an integrated end‑to‑end solution for asset management, testing, personalization, and campaign orchestration. The result: centralized assets and shared libraries, streamlined collaboration across offices, optimized campaigns via Adobe Target testing, and a major productivity boost — C3 doubled headcount yet now produces about five times the content it did five years ago, managing campaigns from a single interface.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director