Case Study: Harvard Business Review achieves higher circulation and optimized digital engagement with Adobe Target

Harvard Business Review Optimizes Digital Engagement with Customer Intelligence from Adobe Analytics

Harvard Business Review needed to grow readership and e-commerce by gaining deeper customer intelligence, simplifying analytics for wider use across the organization, and increasing targeting and personalization. To meet those challenges HBR expanded its use of Adobe technologies — including Adobe Analytics, Adobe Campaign — and leveraged Adobe Target for personalization and testing, with implementation support from partner 33 Sticks.

Using Adobe Experience Cloud (Adobe Analytics with Anomaly Detection powered by Adobe Sensei, Adobe Target for segmentation and A/B testing, and Adobe Campaign), HBR implemented real‑time dashboards, automated AI alerts to surface anomalies (including a flagged fraudulent order), and data‑driven customer segments. The work with Adobe Target and the broader Adobe stack led to higher circulation, improved subscription conversion through testing, optimized engagement and revenue, and more actionable customer insight.

Harvard Business Review

Carrie Bourke

Director, Customer Analytics and Insights