Case Study: Senshukai achieves superior personalized recommendations and increased online sales with Adobe Target

Senshukai, Using Data For Deeper Insights

Senshukai, the Japanese retail company behind the Belle Maison brand, faced a data-access and attribution challenge: its online shop (about 60% of Belle Maison sales) generated rich data but only IT specialists could extract insights, and the team couldn’t accurately attribute sales to channels or featured articles. To solve this, Senshukai turned to Adobe Target (alongside Adobe Analytics within Adobe Marketing Cloud) to broaden access to analytics, speed up analysis, and improve online personalization and recommendations.

With Adobe Target and Adobe Analytics, Senshukai rolled out AB testing, behavioral targeting, and easy-to-use dashboards to roughly 300 employees, supported by Adobe consulting. The solution enabled accurate attribution of sales to featured articles, targeted banners (e.g., for new and expectant mothers), and design changes—such as switching to expandable product tabs—that made recommendations more visible and increased total sales, while reducing reliance on IT and giving staff up-to-date metrics for faster decisions.

Senshukai

Keiichi Mitsumoto

Sales Analysis Team