Case Study: Sprint achieves an 18% average lift in key metrics with Adobe Target

Top communications company builds superior customer experiences, campaigns, and offers with Adobe Marketing Cloud

Sprint, a major communications company, needed to improve measurement, analytics, and testing to build a complete view of customers across channels and devices and to increase conversion, reduce bounce rates, and improve relevancy. To address these challenges Sprint partnered with Adobe Target (part of Adobe Marketing Cloud) and Adobe Professional Services to provide the testing, personalization, and analytics framework it lacked.

Adobe Professional Services implemented Adobe Marketing Cloud capabilities—notably Adobe Analytics and Adobe Target—to run A/B and multivariate tests, capture behavioral data, and standardize reporting and rollout. Using Adobe Target, Sprint achieved measurable gains: a 29% increase in equipment‑protection program sales, a 20% uplift in customers moving forward in checkout, an average 18% lift across KPIs, higher sign‑up rates, and a seven‑figure return over three quarters, with rapid test execution and broad internal adoption.

Sprint

Lori Mabe

Manager, Digital Testing/ Optimization and Personalization, Sprint