Case Study: Telenor achieves 58% more broadband checks and 11% lower ad spend with Adobe Target

Telenor uses Adobe Experience Cloud to Enhance Sales Through Targeted Ads Across Digital Channels

Telenor, a major Norwegian telecom and pay-TV provider, faced a crowded entertainment market as viewers shifted to streaming and OTT services and needed more cost-effective digital channels to drive sales and reduce churn. To better target audiences and personalize ads, Telenor partnered with Adobe Target as part of Adobe Experience Cloud, using Adobe Advertising Cloud, Adobe Analytics, Adobe Audience Manager and Adobe Sensei to gain customer intelligence and improve digital engagement.

Using Adobe Target alongside Adobe Advertising Cloud and Audience Manager, Telenor automated bid optimization, applied geotargeting, and delivered personalized on-site and cross-channel experiences. The Adobe solution lifted click‑through rates by 18% and broadband checks by 58% while cutting total ad spend by 11%; mobile search costs fell 14% with broadband checks up 117%, and mobile return on ad spend improved 144%, contributing to a 70% uplift in overall ROAS.

Telenor

Ahmet Demirel

Head of Marketing