Case Study: Hewlett Packard Enterprise (HPE) achieves global personalization and 99.99% uptime with Adobe Target

Hewlett Packard Enterprise’s star is on the rise as an independent Silicon Valley venture

HPE needed a brand‑new “day one” global website after its split from HP, starting from scratch with goals to scale quickly to 45+ geographies and 10+ languages, deliver fast, dynamic experiences, and exceed industry uptime standards. To achieve this, HPE partnered with Adobe Target, leveraging Adobe Experience Manager and Adobe Consulting Services to build a flexible, enterprise CMS and personalization foundation.

Adobe Target helped implement a scalable Experience Manager–based platform, localized and personalized content workflows, and consulting support to enable rapid publishing and targeted experiences across markets. The result: hpe.com now serves localized/personalized pages for 55+ regions (500,000+ pages), achieved 99.99% uptime over five years (just five hours of downtime), and rose to #6 overall and #1 in systems on siteIQ—demonstrating measurable improvements in performance, scale, and engagement.

HPE

Keith Orchard

Senior Manager, Systems and Platforms Management