Case Study: Manipal Global Education achieves 40% increase in online applications with Adobe Target

Manipal Global provides a warm welcome

Manipal Global Education sought to improve relevance, personalization, and brand consistency across more than 20 large, complex websites to drive more online applications and reduce acquisition costs. After limited results with Google Analytics, the institution adopted Adobe Marketing Cloud—including Adobe Experience Manager, Adobe Analytics, and Adobe Target—to gain real-time insights and support responsive, uniform web experiences.

Using Adobe Target alongside Adobe Experience Manager and Adobe Analytics, Manipal Global Education implemented centralized content templates, responsive design, communities, and rules-based targeting and A/B testing to personalize content by visitor profile. The Adobe Target-powered solution delivered measurable impact: a 40% increase in online applications across all sites, manipal.edu leads up 11% and applications up 22%, an 18% lift in lead-to-application conversion, 40% more mobile visitors and 25% more mobile traffic, a 69% increase in time on site, and reduced student acquisition costs.

Manipal Global Education

AP Ramabhadran

Senior VP