Case Study: Hyatt achieves centralized asset management and faster content publishing with Adobe Target

Global hospitality leader improves digital asset management and delivery across channels using Adobe Marketing Cloud

Hyatt, a global hospitality leader with more than 600 properties, needed to deliver consistent, high-quality content across websites and channels while managing tens of thousands of approved assets and distributing authoring across many teams. To address this, Hyatt adopted Adobe Marketing Cloud solutions — notably Adobe Experience Manager for Assets and Sites, Adobe Analytics for insights, and Adobe Target for testing and optimization.

With Adobe Target-enabled A/B testing and Adobe Experience Manager centralizing roughly 70,000 images and rich metadata, Hyatt streamlined asset workflows, moved small site changes from weeks to minutes, and empowered distributed authors while maintaining brand control. Adobe Target tests (for example, changing buttons to yellow) increased the number of users entering the booking funnel, and combined analytics and centralized assets helped drive higher traffic and revenue for Hyatt.

Hyatt

Ellen Lee

SVP, Global Digital