Case Study: James Villa Holidays achieves smarter ad spend and increased bookings with Adobe Target

James Villa Holidays understands and engages customers by integrating search and web under Adobe Experience Cloud

James Villa Holidays, a UK villa-rental operator, needed to unify siloed customer data and deliver more relevant experiences to a broad, diverse audience to stand out in a crowded travel market. To do this it adopted Adobe Experience Cloud tools — notably Adobe Analytics, Adobe Advertising Cloud, Adobe Sensei and Adobe Target — with Adobe Target playing a central role in personalization and testing.

Adobe Target helped James Villa Holidays integrate paid search and web analytics so the team could test content, serve personalized recommendations, and automate paid-search optimization via Adobe Advertising Cloud and Sensei. The combined solution automated management of more than 500,000 keywords, boosted marketing productivity, improved visibility across customer touchpoints, enabled months‑ahead forecasting and smarter ad spend, and delivered more targeted experiences that increased bookings.

James Villa Holidays

Martyn Ansell

Head of Digital Marketing & Ecommerce